Named after former ERA Real Estate president Brenda Casserly, the award is the brand’s highest honor for an independent sales associate and is presented annually to the system’s top all-around agent.
Babcock also won the Jim Jackson Memorial Award for 1st IN SERVICE®, which is named after the ERA Real Estate co-founder and former president.
Babcock accepted the awards during the ERA Real Estate International Business Conference in Los Angeles, Calif. She is the leader of her own real estate team, the Path & Post Becky Babcock Team.
“Becky is highly respected in her market and embodies ERA Real Estate’s core values of collaboration, community and innovation,” said Charlie Young, president and CEO of ERA Franchise Systems LLC. “From sales and year-over-year growth to customer satisfaction and excellent use of ERA tools and services, Becky and her team demonstrate the height of real estate knowledge and professionalism on a daily basis. It is a privilege to present her with this honor.”
Babcock led her team to an impressive 47% year-over-year increase in properties sold from the previous year.
Babcock's Path & Post team members are known for their cutting edge marketing, unique branding and extensive communication with clients to build long term relationships.
“Becky is an extremely knowledgeable and collaborative team player,” said ERA Sunrise Realty owner and broker David Moody. “We are fortunate and honored to have this strategic, market-savvy professional associated with our firm as her continued outstanding performance inspires us all.”
The Brenda W. Casserly Memorial Award for Top All-Around Sales Associate is based on the following criteria: total units closed, total AGC, usage of technology tools, closings with the ERA Home Protection Plan®, participation in ERA Mortgage, participation in the ERA Select Services® Program and customer satisfaction survey results.
Jim Jackson winners are honored for their consistent demonstration of high customer service qualities, based on customer satisfaction survey results and sales productivity. Finalists must have achieved an average 20 percent or better survey return and an overall satisfaction rating of 95 percent or higher.